“Push to Pass” is the name of the new five-year plan from PSA, the parent company that unites Peugeot, Citroen and DS Automobiles. The French car manufacturer has set itself high goals, which should primarily ensure growth over the next five years. A big topic is electrification in the form of plug-in hybrids or complete electric cars. A total of 26 new vehicles and eight commercial vehicles are manifested in the 5-year plan for PSA.
PSA wants growth with electric drives
The major growth plan includes seven plug-in hybrid vehicles and four all-electric vehicles. In addition, the implementation of new connectivity solutions as well as autonomous technology is of course in the foreground. The direction for the next five years includes a global plan, so probably not all 26 vehicles can also be seen in Germany. PSA is already offering vehicles on the Chinese market that are only used here as a “basis” for the WTCC, for example.
The “Product Blitz” includes all three brands Peugeot, Citroen and DS Automobiles. It says that a new vehicle will be presented per region, per brand, per year. Above all, one wants to “meet new customers” with this plan, that is to say, either customers of other brands or complete car newcomers.
Goals achieved and on we go
PSA boss Carlos Tavares has already achieved the goals he set when he joined PSA in 2014. The newly declared goal is a ten percent increase in sales by 2018 compared to the previous financial year 2015. This is to be topped by the additional 15 percent growth by 2021. To achieve these goals, the business model will be changed to the effect that for the customer ” to generate more value ”and to concentrate better on digitization and the topic of“ aftersales ”. That also includes leasing, used cars, car sharing offers and fleet management.
Tavares himself is very convinced of the new plan, because based on the financial restructuring, a global product and technology offensive is now being started. This is how we want to react better and faster to changes in mobility in the future. In particular, the connection to the customer should now become closer.